Stop assuming value goes unnoticed. It doesn’t.
Not in 2025.
In tough times, people believe hard work alone will open doors.
➡️ Work harder, grind longer, and the right people will notice. That was the old rule.
Then, relationships became the key.
➡️ Who you knew mattered more than what you did. Connections opened doors that talent alone couldn’t.
But today? We’re in the value economy.
➡️ It’s not just what you do or who you know. It’s who values you—and what they’re willing to pay for that value.
Gilbert Tanui didn’t expect anything when he pushed a stalled car down a hill in Kapsabet town. He saw a man in trouble, so he helped. No questions. No expectations.
The man? Abel Kibet.
A millionaire. A CEO. Someone who could change lives.
But Gilbert didn’t know that.
He only found out the next day when Abel handed him the deed to a fully paid house.
That’s the shift.
The right people don’t just notice value or effort—they reward it.
If you’re still offering your skills to the lowest bidder, you’re already behind.
You don’t just need work.
You don’t just need connections.
You need to position yourself where real value is seen—and paid for.
If people don’t know your worth, they can’t reward it.
If they see you but don’t value you, they’ll move on.
The right audience changes everything.
